In getting in touch with one’s gift, or contribution, to this world, there is no competition around it. It doesn’t matter whether you give to one person or one thousand, every person has their unique role in the journey. The role of marketing then becomes less about getting as many clients as possible but more about putting yourself out there so that people are aware of you, and if they are drawn to your services, they come. I’m often surprised in my cacao circles that we are a small group, considering what I’ve received from Munay Healing is world changing. But then I remember that it doesn’t matter how many worlds, because it’s my whole world. So a whole world has been transformed. For someone else, it might be a different teacher or experience.
The spiritual teacher Jeff Foster used to tell this story about a child who wanted to save all the thousands of starfish who were beached on the shore, and was throwing them back one by one into the water. Someone passed by and asked, “do you really think you’re gonna be able to save all the starfish? There are too many and it’s not gonna make a difference to the majority”. “It made a difference to that one!” the child said and carried on.
So if you’re in the ‘business’ of making a difference, and it really comes from the heart, there is of course action, and there is discipline, and there is hard work, but there is no competition to take the ‘best’ spot. Moreover, the ‘best’ spot is not necessarily the one that attracts the most people, or the most money. Imagine if this was our reality? The only reason it’s not our current reality is that the majority behaves in that competitive way, not accepting ourselves and our role in the world. What else could keep such a reality going? It’s another subtle battle that keeps us trapped in the fight against the current system instead of creating our own. Creating our own builds an alternative without having to destroy another. “If you build it, they will come”-style.